Home - The C Word. Cancer is a Preventable Disease of our Western Lifestyle. By David Servan- Schreiber, Md, Phd. Cancer rates have been rising steadily since the 1. But this is mostly true in Western life- style societies.

By understanding how this happened, we can all learn to protect ourselves better. A Cancer Epidemic Started in 1. Cancer rates have been climbing steadily since 1. This is not due simply to the increase use of screening tests or the aging of our population: cancer has been rising in children and adolescents at a rate of 1% per year in the past 2. And cancers that have no screening test (lymphomas, pancreatic and testicular cancers for example) have been increasing as fast or faster than those that do (breast, colon, prostate). The most common cancers in the west are rare in some other countries. In certain regions of rural China in the 1.

WHO researchers using the same screening tests we use in the west were not able to find any cases of breast cancers. They were told by local physicians “it’s a disease of rich women! You’ll find it in Hong Kong, but not here.”   When Chinese women immigrate to the US, their risk of breast cancer becomes that of American women within one or two generations.

The same is true for Japanese men and prostate cancer. Asians are not protected by their genes, but by their life- style. A Watershed in 1. Five causes of a cancer epidemic. Five major aspects of our life- style have changed since 1.

The massive increase of sugar consumption. We went from 1. 2 lbs of refined sugar per person per year in the 1.

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Cancer cells feed primarily on sugar. To detect where a tumor may be present in the body, we use PET scans that simply measure where radioactive sugar accumulates. The change in the way we feed animals that feed us.

Animals used to feed on grass and seeds rich in omega- 3 fatty acids that slow the growth of cancer. Hence, meat, milk, cheese, butter, and eggs were all rich sources of omega- 3 fatty acids. Now that animals are fed in feed- lots with corn and soy, omega- 3s have practically disappeared from our common foods. Eggs my grandmother used to feed me on the farm I was raised on were a genuine “health food”, filled with the omega- 3 DHA necessary for the growth of a child’s brain. Today’s supermarket eggs have practically no DHA and it has been replaced with the pro- inflammatory omega- 6 arachidonic acid (AA). A diet rich in omega- 6 fatty acids is associated with a markedly increased risk of breast cancer.

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As omega- 6s stimulate inflammation in the body, they are likely to feed the growth of many other types of cancer too. Trans- fats, introduced widely in the 1. French fries etc.). They  are thought to increase the risk of breast cancer by a factor of 2. A Dutch government report of 2. The introduction of chemicals in all aspects of life. DDT was invented just before WWII.

Many common herbicides and pesticides mimic the effects of estrogen hormones in the body. They can stimulate the growth of an existing tumor. In 2. 00. 5 the CDC found 1. American of all ages that were tested. In 2. 00. 3 the University of Seattle tested pre- schoolers who eat conventional (non- organic) foods. The level of pesticide residue in their urine was high. For some of them, it exceeded by a factor of 4 the limit recommended by the Environment Protection Agency.

Children eating organic diets (7. The massive reduction in our physical activity. Do you know anyone whose grand- parents did not walk to school? How many children do you know today who walk more than 1. Something powerful has happened to our relation to physical activity. We are the most sedentary humans that ever existed.

The risk of a relapse from breast cancer is 5. Physical activity is a highly effective protector from cancer that we have eliminated from our lives. The disorganization of our social support networks. We Americans now move on average every 5 years.

This means that we change neighbors, often friends, and get further and further away from our aunts and uncles, our parents, and our siblings. In times of major stress, the most effective protection from adverse psychological and physical effects on our body comes from the strength of our intimate relationships. Watch To The Wonder Online Hulu.

How strong are they today when we no longer live near each other? Twenty- five percent of us say that we have no one in whom we can confide.

One Australian study found that women with a major stressor in their life and no intimate support had 9. The encouraging part in this sad picture of an epidemic is that each one of us can start to reverse these societal changes in our own life. We can decide to nourish balance, to stimulate health, in us and around us. We can opt for a new way of life. And in doing so, we simultaneously help prevent cancer if we are cancer free, and strengthen our bodies if we already have it.

About - Leadership, Management Team, Global, History, Awards, Corporate Responsibility. President, ESPN, and Co- Chairman, Disney Media Networks. Since taking the helm as ESPN President and Co- Chairman, Disney Media Networks on January 1, 2. John Skipper has secured ESPN’s leadership position in the crowded sports media landscape into the next decade with bold moves and a commitment to championship events delivered across every available platform. Throughout, he has continued to foster what he calls “our best strategic advantage – the people and culture of ESPN.”Most noteworthy, Skipper has led ESPN to a series of long- term, multiplatform agreements with major rightsholders (all through at least 2. Major League Baseball, the College Football Playoff, ACC, Big 1. US Open tennis, Rose, Sugar and Orange Bowls, WNBA, American Athletic Conference, Mountain West Conference• In addition, ESPN and the SEC announced a 2.

ESPN SEC Network and digital platforms, while extending the existing media rights agreement through 2. Cablevision, Cox Communications, Charter Communications, AT& T U- Verse, National Rural Telecommunications Cooperative (NTRC)As President, Skipper has emphasized two ESPN hallmarks – always looking ahead and embracing technology to serve sports fans. The largest example will debut in May 2. Digital Center 2 at the Connecticut headquarters. The facility, ESPN’s largest building by far, will include numerous technical firsts and is designed to fulfill the growing commitment to mobile offerings. With an eye on fulfilling ESPN’s mission to serve sports fans and growing ESPN’s audience at home and abroad, Skipper has also strongly supported the evolution of the critically acclaimed ESPN Films sports documentary series; the growth of the company’s multimedia business in Latin America; multiplatform Spanish- language ESPN Deportes; and espn. W, a digital initiative launched in 2.

According to Skipper, to maintain the company’s competitive edge, such growth, change and innovation are essential. ESPN is deeply woven into the lives of sports fans, yet we continue to seek new avenues to inform and entertain,” he says, adding, “We must act like an insurgent, not an incumbent.”An energetic and insightful collaborator who embraces teamwork and intelligent debate to come to decisions, Skipper’s business relationships are defined by finding “win- win” solutions in an increasingly complicated global media landscape. Not surprisingly, he is who ESPN strives to serve – a passionate sports fan – and he is extremely focused on driving business and creative success, earning him the respect of colleagues and competitors alike. Indeed, within his first year after ascending to the top spot, he was named the most influential person in sports by.

Sports Business Journal. Skipper, 5. 8, had been ESPN’s executive vice president, Content, since October 2. ESPN content across all media platforms, including television, radio, Internet, broadband, wireless, print, interactive games and home entertainment. He had been executive vice president, advertising sales & ESPN Enterprises, since August 2. ESPN Career. In his 1. President, Skipper was a key architect of ESPN’s explosive growth.

He played leadership roles overseeing the company’s television, digital, print and advertising sales initiatives, as well as ESPN’s focus on brand extensions, bringing the company’s “best available screen” philosophy to life across more platforms and with more wide- ranging major rights agreements than at any time since ESPN’s launch in 1. This strategy – along with an emphasis on live sports – has strengthened ESPN’s unparalleled relationship with fans while meeting the growing business needs of ESPN’s distributors and advertisers.

Under his leadership, ESPN consistently set records for television ratings and digital consumption, and negotiated several wide- ranging, major rights agreements with the NFL, NBA, Major League Baseball, the BCS, FIFA, the Masters Tournament, the British Open, the USTA, Wimbledon and several college conferences. Each of those agreements was marked by a significant change that took hold under Skipper – a wide swath of multimedia rights that went well beyond just television to include all forms of media, and terms that extended for a much longer period of time, sometimes a decade or more.

This change of approach envisioned an evolving media world driven by the marriage of technology with content, and established stability for ESPN and all of its business partners for years to come. Skipper’s ability to meld creative and business success was demonstrated early when he joined ESPN in June 1. ESPN The Magazine. He oversaw one of the most successful magazine launches of the 1.

During its inaugural year, the magazine earned more than 2. Best New Magazine” honors from both. Advertising Age and Ad. Week magazines, as well as a 1. National Magazine Award for design. In January 2. 00.

ESPN. com and in January 2. Skipper’s early vision on how content should be presented on digital platforms continues to pay dividends today. With ESPN. com in 2.

ESPN Insider, with richer content that continues to grow, and completely revamped the site’s approach to advertising. More recently, he envisioned and launched what is now ESPN3, a television network delivering 4,0.

Watch ESPN authenticated app which has been downloaded more than four million times, and led the evolution of ESPN the Magazine’s content to include print and digital platforms. Skipper’s tenure overseeing customer marketing and sales was comparatively brief but very impactful – he worked closely with sales leaders to create a truly integrated, cross platform sales force that continues to lead the industry today. Accomplishments, Awards and Accolades.

During his years leading Content, the collective audience for ESPN’s domestic television networks rose 3. ESPN’s cross- platform content rose 2. In both 2. 01. 0 and 2. ESPN’s U. S. networks combined to set records for the most- watched fiscal year in the company’s history. ESPN also continued to distinguish itself with dozens of prestigious industry awards, including 3. Sports Emmy Awards, two Peabody Awards and several GLAAD, NABJ and NAMIC Vision awards.

During his tenure leading the Magazine and ESPN. General Excellence Awards given by the American Society of Magazine Editors (2. ONA Online Journalism Award for General Excellence in 2.